Employee-Generated Content: The New Frontier of Authentic Brand Storytelling
In a world overflowing with polished campaigns and influencer noise, authenticity isn’t just a buzzword, it’s the new brand currency. One of the most powerful ways to cultivate that authenticity today? Employee-Generated Content (EGC).
What Is Employee-Generated Content?
At its core, EGC is content created and shared by your employees – the people behind the brand. It’s the unfiltered moments that give your audience a glimpse into your culture: a quick TikTok from your social team at a shoot, a designer’s behind-the-scenes story, a celebratory LinkedIn post, or even a Slack screenshot capturing the energy of collaboration.
It’s raw. It’s real. And it’s exactly what audiences crave.
Why EGC Works
People trust people, not logos. While user-generated content builds credibility with customers, employee-generated content builds trust with everyone: potential clients, new hires, and even investors.
Content shared by employees receives 8x more engagement than brand posts and is re-shared 24x more often (Neal Schaffer, 2025). The reason is simple: employees represent the closest reflection of your brand’s truth. When your team speaks authentically about their work, it signals culture, credibility, and care, in a way no paid campaign can replicate.
Where EGC Shines
EGC brings life to every corner of your brand ecosystem:
Recruitment: Give candidates a genuine look inside your culture.
Employer Branding: Showcase your values and the personalities behind your mission through authentic storytelling.
Client Trust: A team that’s proud to share their work reflects stability and heart.
Social Reach: Personal content performs better organically, often outperforming even the most beautifully produced campaigns.
EGC vs. Corporate Content
Let’s be honest, your perfectly designed carousel might look great on the grid, but a 10-second clip of your strategist celebrating a campaign win? That’s the moment people connect with.
EGC isn’t about replacing your brand content. It’s about humanizing it. Layering real voices into your strategy turns every post into a touchpoint of trust.
How to Encourage EGC (Without Making It Awkward)
Empower, don’t script. Offer brand guidelines but allow personality to shine through.
Celebrate participation. Recognize and reshare employee content internally and externally.
Amplify authentic voices. Spotlight team stories across official brand channels.
Make creation effortless. Provide tools like Canva Teams, Notion templates, or Loom to simplify the process.
The Takeaway
Employee-Generated Content is a long-term growth strategy. In 2025, it’s not just about what your brand says, but who else is willing to say it for you.
Your employees are your most trusted storytellers. When empowered, they transform brand perception from polished to personal, and that’s where real connection begins.