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We’re sharing our wealth of industry knowledge and marketing trends. Our team of seasoned experts is here to guide you through the ever-evolving landscape of modern marketing.
Meet The Route Team: Jade
The team is growing. Meet Jade, our new Social media intern. Passionate about building long-lasting relationships, she has joined us to get stuck into the fast pace world of social, strategy and consultancy.
The Ultimate Guide To TikTok
Without a doubt TikTok is here to stay. With over 1 billion active users, Tiktok is one of the biggest social media platforms on the scene.
Meet The Route Team: Faye
Introducing Faye, our newest Influencer Relations Manager here at Route. Originally from London — Faye loves to traverse the globe and if we’re not mistaken, she is currently exploring Cape Town.
Meet The Route Team: Aila
Introducing Aila, our Social Media & Influencer Relations intern here at Route. Originally from Vienna, Austria, Aila resides in London, completing a bachelor in fashion marketing at the University of the Arts, London College of Fashion.
Building Your New Social Media Strategy in 2022
New year, new social media strategy. 2022 is almost here and Q1 planning is happening at this moment. As a business owner, we know that this time of year can be incredibly stressful so we wanted to share some insight into how you can put your best foot forward with your content next year.
The Real Way To Grow Your Engagement on Instagram
Hot take. There’s no secret recipe for growing engagement on your Instagram. It’s just not that simple. Believe us – we wish it was, but the world of social media likes to provide a challenge for us all. With that being said, we do have some proven tips that we implement for our clients at Route that are sure to engage your audience and build authentic brand connections.
Meet The Route Team: Sabi
Introducing Sabi, our Digital Consultant here at Route. Originally from London — Sabi resides in the heart of Brooklyn, New York.
3 Ways to Find the Perfect TikTok Hashtags For Your Videos
Just like on Instagram, hashtags on TikTok keep videos organized and searchable for users. This gives you the chance to really hone in on the ideal audience you are targeting and let the algorithm take over from there. Here are a few things to keep in mind when sharing your next TikTok creation.
Influencer Marketing 101: How To Activate With Influencers
Looking to incorporate influencer marketing into your current marketing strategy? Keep reading for a list of our favorite tips to keep in mind when activating with influencers.
5 Ways To Grow Your Instagram Following
Instagram has become the new dotcom. For many brands its the first customer touchpoint, driving profitable traffic to landing pages, growing conversions, and building an engaged community. If your Instagram presence isn’t quite as robust as you’re hoping, it might be time to brush up on your strategies for getting real, organic followers on Instagram.
Meet The Route Team: Ember
Introducing Ember, our newest Account Manager here at Route. Originally from Alabama — Ember recently relocated and is based in Paris!
4 Ways To Conquer Your Content Calendar
As a small business owner you are constantly juggling multiple projects – from payroll to strategy to meetings and more – developing your social media content calendar gets pushed to the bottom of your long list pretty quickly each month.