The fashion industry thrives on buzz, with online chatter often making or breaking brands. In recent years, a pattern has emerged: brands create attention-grabbing moments—be it runway spectacles, celebrity endorsements, or provocative products—to ignite conversations. These efforts are designed to go viral, sparking surges in social media engagement and earned media value. However, the challenge lies in sustaining this attention and converting it into long-term brand loyalty.

In the dynamic world of luxury digital marketing, nostalgia has emerged as a powerful strategy. This approach taps into the emotional resonance of bygone eras, connecting brands with their audience on a deeply personal level. At Route, we recognize the impact that nostalgia can have, especially in the luxury sector, where heritage and history play pivotal roles.

Faceless marketing is an emerging trend in the social media landscape that offers unique advantages to both creators and brands. This strategy involves content creators who choose to remain anonymous, allowing their content to take center stage rather than their personal identity. The rise of faceless creators is transforming audience engagement on social media and reshaping how brands approach influencer partnerships. What implications does this have for your brand? Let’s dive in.

With the relentless stream of Instagram updates and features, keeping pace with the platform’s evolution is essential for any marketer. We explore how brands can leverage the latest Instagram updates and strategic approaches to achieve social media success.

In the luxury marketing landscape, the question of adaptation to the candid, unpolished aesthetic of social media is a pivotal one. For luxury high gloss and editorial brands accustomed to pristine and curated images, the rise of platforms like Instagram and TikTok presents both challenges and opportunities. As a social media agency specialising in digital marketing strategies, let's delve into how luxury brands can navigate this shift while staying true to their core values and retaining their allure.

In today's rapidly evolving landscape of content consumption, one undeniable trend stands out: the emergence of the "professional" fan. Whether it's fervent followers of films, TV series, or sports, there's an unmistakable surge in demand for in-depth exploration, fueled primarily by platforms like YouTube and podcasts.

In the ever-evolving landscape of social media, one platform has consistently captured the attention of users and marketers alike: TikTok. However, recent developments in the U.S. have thrown TikTok's future into uncertainty. The passage of a bill by the House of Representatives marks a significant step toward a potential ban unless TikTok divests from its Chinese owner, ByteDance. With the bill now heading to the Senate and President Biden expected to sign it into law if approved, brands and their marketing teams must prepare for the implications of this unprecedented move. 

In an era where digital landscapes are continually shifting, the playbook for influencer marketing is overdue for a rewrite. At Route Marketing, we've taken a deep dive into the current trends and challenges facing the industry, drawing inspiration from thought leaders like Fohr, and have distilled our findings into a refreshed strategy tailored for today's environment.