Aayka

Aayka is a New York City-based South Asian fashion brand founded in 2021. It helps customers shop, rent or create custom outfits for weddings, celebrations and special occasions, while connecting them with the craftsmanship of South Asian artisans.

Route developed a targeted social media strategy for Aayka, built around the brand’s distinctive product offering. Within the first three months, the strategy generated a 13.8% month-over-month increase in organic followers and a 30% rise in engagement.