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Laughing woman in a brown knit top

PORTFOLIO

APRICOT

Storytelling and community for conscious consumers.

APRICOT

APRICOT is a New York-based social shopping platform where people shop from each other’s recommendations and earn when others buy. It curates conscious brands, including clean, women-owned and BIPOC-owned labels.

Route developed a social media strategy emphasizing storytelling, the platform’s uniqueness and conscious consumerism. We launched a Live series with founders, ran strategic giveaways and nurtured a community around the brand, resulting in a 1,500% increase in monthly organic reach.

SELECTED RESULTS

  • 1,500%increase in monthly organic reach.

CREATIVE DELIVERABLES

Social media strategy, a founder Live series, strategic giveaways and community building.

APRICOT social templates featuring brand portraits

APRICOT

“Ilona and the Route team have been an absolute pleasure to work with. I am always impressed by their responsiveness, organization, and deep knowledge of the space. I would highly recommend Route to any business that needs support with digital marketing / social.”

– DESHI S.

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