Extra ITA Style

Extra ITA Style connects Italian fashion and craftsmanship with an international audience of industry professionals and fashion enthusiasts. The challenge was to turn a multi-platform communication remit into something audiences would follow for its own editorial value.

Our work combined designer discovery, historical and cultural context, trend reporting and real-time coverage of fashion industry moments. Carousels and short-form video made industry news visually accessible, while event-led content extended the visibility of activations such as Italy on Madison, COTERIE and Chicago Collective beyond the show floor.

Across Instagram and Facebook, the strategy blended an editorial sensibility with consistent publishing, presenting Italian style through education, conversation and discovery rather than a series of standalone announcements.