Smith & Quinn

Smith & Quinn moves between ready-to-wear, sport, seasonal collections and wedding dressing. Our ongoing partnership required a digital presence that felt consistent across those different worlds while giving each collection a distinct narrative and reason to connect.

We built an editorial content approach that blends product-first visuals with styling guides, collection stories, occasion-led content and behind-the-scenes moments. The work extends across the main and Wedding accounts, with different audience behaviors informing each channel’s format, rhythm and creative emphasis.

Alongside social strategy and creative development, we coordinated creator seeding, paid partnerships and ongoing relationship management, matching the product to fashion, sport and lifestyle creators whose personal style could make the collections feel lived in. Paid amplification supported the strongest creative, while reporting informed how the storytelling evolved from launch to launch.

The result is a connected social ecosystem that presents the brand as more than a succession of product drops: a recognizable point of view on how and where its collections are worn.