The WIE Suite
The WIE Suite is a membership platform for executive women, built around access, leadership and meaningful professional connection. Our role was to translate its authority and community into an editorial social presence with relevance far beyond event announcements.
Across Instagram and LinkedIn, we developed a content system that balanced cultural commentary, leading voices, member achievements and tangible membership value. Original graphics, memorable quotes, leadership moments and recurring content series created recognizable creative while keeping the conversation current.
Our approach evolved with the platform. We refined brand templates, promoted masterclasses and journals, brought member and founder perspectives forward, and adapted content for each channel. Timely, highly shareable stories about women shaping culture and business drew new audiences into the WIE community.
Over the partnership, social became a place for discovery and participation, strengthening WIE’s visibility and its voice in contemporary leadership conversations.
KEY RESULTS
- 8.6Mcumulative Instagram views across April 2024–January 2026.
- 551Kcumulative Instagram interactions during that period.
- +80.7%Instagram audience growth, from 22,304 to 40,295 followers.
ADDITIONAL HIGHLIGHTS
- 1.7M+views on the “Women Around the Table” Reel, a standout viral moment.
- 2,556new LinkedIn followers and 162,327 LinkedIn impressions, February 2025–January 2026.
CREATIVE DELIVERABLES
Social strategy, content direction, thought leadership, original graphics and community storytelling.

