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We’re sharing our wealth of industry knowledge and marketing trends. Our team of seasoned experts is here to guide you through the ever-evolving landscape of modern marketing.
The New Era of Long-Form Content in Digital Media
In today's rapidly evolving landscape of content consumption, one undeniable trend stands out: the emergence of the "professional" fan. Whether it's fervent followers of films, TV series, or sports, there's an unmistakable surge in demand for in-depth exploration, fueled primarily by platforms like YouTube and podcasts.
Navigating the Potential TikTok Ban: The Possible Implications for the Luxury Market
In the ever-evolving landscape of social media, one platform has consistently captured the attention of users and marketers alike: TikTok. However, recent developments in the U.S. have thrown TikTok's future into uncertainty. The passage of a bill by the House of Representatives marks a significant step toward a potential ban unless TikTok divests from its Chinese owner, ByteDance. With the bill now heading to the Senate and President Biden expected to sign it into law if approved, brands and their marketing teams must prepare for the implications of this unprecedented move.
Meet The Route Team: Isabella
Meet our newest addition to the team: Isabella, our vibrant and enthusiastic social media intern, ready to bring fresh perspectives and creative energy to our remote team.
Revolutionizing Influencer Marketing: A Strategic Blueprint for Digital Success
In an era where digital landscapes are continually shifting, the playbook for influencer marketing is overdue for a rewrite. At Route Marketing, we've taken a deep dive into the current trends and challenges facing the industry, drawing inspiration from thought leaders like Fohr, and have distilled our findings into a refreshed strategy tailored for today's environment.
Meet The Route Team: Shane
Introducing Shane, our Account Manager at Route, who brings a wealth of experience from the digital world. Fueled by her passion for creativity, Shane's expertise lies in bringing authentic brand stories to life through innovative social media strategies. With a penchant for design and a unique left-handed creative flair, she's dedicated to building genuine connections and fostering communities on social platforms.
Maximizing Impact: Integrating Social and Influencer Marketing
As a leading digital marketing agency, we're at the forefront of the evolving digital landscape in 2024, where integrating social media and influencer marketing has become crucial for business growth and success. At Route, we recognize that this synergy is not merely beneficial but fundamental in setting new industry standards.
Mastering UGC in 2024: Stand Out in a Crowded Digital World
As digital marketing experts at Route, we're keenly aware of the evolving landscape in 2024, where user-generated content (UGC) is revolutionizing the way we engage online. With predictions indicating that by decade's end, one in ten people will be content creators, the digital realm is becoming more crowded and competitive.
Instagram Marketing in 2024: Embracing New Trends
As we step into 2024, Instagram's landscape is rapidly evolving, with fresh trends shaping how brands and creators engage with their audiences. Staying ahead means adapting to these changes - let's dive into the key trends to watch.
Influencer Marketing in 2024: Is It Still Worth Your Investment?
In 2024, the digital marketing world is buzzing with a crucial question: "Is influencer marketing still a game-changer?" As we navigate through an era where social media trends and consumer behaviors are more dynamic than ever, understanding the impact and efficacy of influencer marketing is vital for any forward-thinking brand. Let's explore this trending topic, armed with the latest insights and statistics, to unravel the true value of influencer marketing in today's digital age.
Navigating the Social Media Landscape in 2024: Strategies for Growth
In the digital age where social media platforms have become central to our daily lives, brands are in a constant race to adapt and shine. The year 2024 is no different, with innovative strategies becoming the linchpin of social media growth. Let's delve into how your business can leverage these to stay ahead of the curve.
The Art of Storytelling: Crafting a Luxury Brand Narrative Online
In the realm of digital marketing for luxury brands, the art of storytelling takes center stage. Creating a captivating brand narrative is not just about selling a product; it's about weaving a tale that embodies the essence of luxury, exclusivity, and unparalleled quality. Here's how luxury brands can master this art in the digital space.
AI Revolutionizing Social Media Management in 2024: Embracing the Future with Cutting-Edge Tools
In the dynamic realm of digital marketing, 2023 has marked a significant leap forward, especially in the world of social media management. The strategic use of AI tools has become a game-changer, offering bespoke solutions that align perfectly with the sophisticated demands of luxury brand marketing.
Rethink, Refine, and Reign: Elevating Your Brand And Content Strategy In 2023
As a content creator or marketer, you know how fast-paced and ever-evolving the world of social media can be. That's why it's crucial to regularly re-evaluate your strategy, embrace new trends and tools, and make sure you're on track to achieve your online marketing goals.
Unleashing The Power Of AI For Social Media Marketers In 2023
As we enter the second month of 2023, it's evident that AI has taken the marketing world by storm. The advancements in this field have elevated the capabilities of AI to new heights, offering ample opportunities for social media creators to optimize their marketing efforts. If you're curious about how to harness the power of AI for your brand, read on.
How To Craft A Cohesive Instagram Feed In 2023
Having a polished aesthetic is more important than ever. To help you elevate your feed, we've put together this short guide filled with tips and tricks.
Top 3 Gen Z Marketing Strategies To Implement In 2023
As a brand or content creator it’s important to stay on top of the latest trends and demographics to effectively reach and engage with your target audience.
Creating A Hashtag Strategy For The New Year
In the ever-evolving world of social media, having a solid hashtag strategy is crucial for businesses to connect with their audience and increase their reach. With the new year upon us, now is the perfect time to reassess your current hashtag strategy and make any necessary adjustments.
Digital Trends To Keep An Eye Out For In 2023
Social media moves at a rapid rate – ever evolving, where nobody knows for sure what’s coming next. This continuous flux presents a major opportunity for brands and marketers looking for new creative ways of reaching their audience.
More To Socials Than Instagram
With the new year around the corner, are you still wondering what’s hot, what’s not, and how to fit new social media channels into your strategy? Then you’re definitely not alone. Keep reading to learn how features within TikTok, Pinterest and Twitter can support your business growth in 2023.
Remote Co-working 101
Here at Route, we have a team of experts operating from all corners of the world from London to Los Angeles to Australia. We believe in fueling our work with new ideas and perspectives that we collect outside the office or during our travels.