Bossy Cosmetics

Bossy Cosmetics is a beauty brand launched in 2019 by a former finance executive to put working women at the center of the conversation in beauty. Its lipsticks carry names such as Faith, Courage and Bravery, and the brand pairs its products with services and content for working women.

Route built a content library for Bossy Cosmetics and increased brand awareness by targeting influential working women. We collaborated with 19 influencers on organic content, creating 62 content pieces and achieving over $17.5K in earned media value.