MindMaze Labs

MindMaze is a neurotechnology company based in Lausanne, Switzerland. Its R&D division, MindMaze Labs, develops the MindDrive brain technology tested in Formula 1 with McLaren and Alfa Romeo. The company’s own history in the sport also includes a founding partnership with the inaugural Miami Grand Prix in 2022.

Route created an Instagram campaign and creative assets to promote MindMaze’s cerebral app at the Formula 1 Grand Prix, contributing to a cohesive launch.