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DAME Apparel

Paid social creative, built to convert.

DAME Apparel

DAME is a female-founded sustainable fashion brand made in Los Angeles. It designs wardrobe essentials, mostly from repurposed deadstock fabrics, alongside select vintage pieces, all made to mix and match.

Route launched conversion-focused paid social campaigns with custom visuals to grow brand awareness, website traffic and sales. The campaigns accounted for all monthly purchases via social media.

KEY RESULTS

  • 4,363campaign clicks from July 22 to September 30, 2021.
  • 142Kcombined ad impressions across the same period.
  • $0.27cost per click in September 2021.

ADDITIONAL HIGHLIGHTS

  • 305post engagements in September 2021.
  • The campaign accounted for all monthly purchases via social media.

CREATIVE DELIVERABLES

Conversion-focused paid ads and custom visuals.

DAME APPAREL

“Working with Route has been an overall success for our DTC apparel brand. The social media ad campaigns developed by the Route team were creative and unique…Route also expressed a high level of professionalism. Dame has already referred Route to other brands.”

– COURTNEY V.

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