OSUZA

OSUZA is a modular bag brand founded by two architects and made for creatives. Its Limitless Bag uses a tailored MOLLE system to change between backpack, duffel, roll-top, fold-top, briefcase and drawstring configurations, and expands from 30L to 60L.

For the launch of the Limitless Bag, Route ran an influencer marketing campaign to boost brand visibility and drive sales. We partnered with creators to introduce the bag to new audiences.