Eden Gallery

For the London preview of Alec Monopoly's Sold As Seen collection, Eden Gallery sought to extend its reach beyond traditional art audiences and connect with a new generation of luxury consumers.

Route developed a targeted influencer activation, securing luxury lifestyle creators Janice Joostema and Maja Malnar to introduce the collection to their audiences.

By aligning the gallery with creators whose personal brands intersect fashion, luxury and contemporary culture, we brought the exhibition into a broader lifestyle conversation, creating visibility beyond the gallery's existing network.

The campaign exceeded expectations, delivering significant exposure, valuable audience engagement and measurable growth for Eden Gallery's Instagram presence.