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Shaya Pets

A pet brand launch, carried by creators.

Shaya Pets

Shaya is a design house for pets and their people, born in New York and made in Italy. The founder built it around life with her dog, Baby G, and its makers in Italy bring decades of luxury craftsmanship to each piece, balancing comfort and function for pets with color, material and form for their owners.

For Shaya’s launch, Route led an influencer campaign, collaborating with influencers to increase brand awareness and drive web traffic. The campaign achieved over 7 million impressions and a total earned media value of over $100K.

SELECTED RESULTS

  • 7M+impressions across the launch influencer campaign.
  • $100K+total earned media value.

CREATIVE DELIVERABLES

Influencer campaign strategy and influencer collaborations to build awareness and web traffic.

SHAYA

“Route was one of the few agencies we truly enjoyed working with when we launched our brand. In an industry that is becoming more challenging, Route remained pleasant and hyper focused on securing influencers.”

– DAVINA F.

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