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Steel City

A social strategy the in-house team could own.

Steel City

Steel City is a family-owned Pittsburgh apparel brand known for vintage-inspired, Pittsburgh-themed T-shirts and sports apparel, sold online and through its own stores in the Pittsburgh area.

Route revamped the brand’s social media strategy to build engagement nationwide. We equipped the in-house team with the tools and structure to maintain and execute the strategy on their own.

In the first quarter, the new approach delivered 21% Instagram follower growth and 5.7M content views, and expanded reach to 1.1M accounts on Facebook and 700K on Instagram.

SELECTED RESULTS

  • 21%Instagram follower growth in the first quarter.
  • 5.7Mcontent views in the first quarter.
  • 1.1MFacebook accounts reached in the first quarter.
  • 700KInstagram accounts reached in the first quarter.

CREATIVE DELIVERABLES

Social media strategy, team tools and a structure for nationwide engagement.

STEEL CITY

“Route did a fantastic job building a social media strategy for our brand. They helped us set up a structure we could maintain on our own and execute the strategy put into place. I would definitely recommend their services!”

– CARLY G.

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